OpsiKM: PLATFORM EDUKATIF SEBAGAI SUPPORTING PELATIHAN DIGITAL MARKETING BAGI PELAKU UMKM DI DAERAH ISTIMEWA YOGYAKARTA

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Christo Buana Aditama Ida Febriana

Abstract

Technological developments that occurred in the 4.0 industrial revolution required MSME (Micro Small and Medium Enterprises)  entrepreneurs to continue to  adapt their business activities towards digitalization. The low quality of human resources in the field of technology and information causes the unpreparedness of MSMEs in facing the digital era. In 2019 the BRI Micro Business Manager for the Bantul Branch, Dandy Wardana, stated that the difficulty of MSMEs in DI Yogyakarta was being able to produce but experiencing problems in marketing their products. However, MSMEs are a sector that forms a large number of informal workers or gig workers in DI Yogyakarta and contributes significantly to the economy of DI Yogyakarta. Based on the mapping that has been done, it is known that the biggest problem experienced by MSMEs is the lack of ability of business actors to market their products. The purpose of this research is to know the design and development of the OpsiKM platform, to know the product analysis and advantages of the OpsiKM platform, and to know the prediction and implementation of the OpsiKM platform. OpsiKM is an innovative  platform based on digitalization education and training in the field of marketing for MSME players in DI Yogyakarta. OpsiKM offers five main features which include breaking news, insights, our program, Yogyakarta SMEs, and about us. The advantages of OpsiKM are that the platform is attractive and user friendly, provides training and education on digital marketing according to the needs of MSME players, collaborates directly with practitioners as training providers, and programs that can be accessed anywhere and anytime for free. In this study, the authors used a research design with the ADDIE development model, and used library research techniques, questionnaires, and non-participant observation as data collection techniques. The OpsiKM is expected to be able to support the 8th SDG's program, namely increasing inclusive and sustainable economic growth through the development of competitive human resources in the digital era, especially for Yogyakarta MSMEs.

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